Rome, Italy
2021
Acquired
Innova Semplice is a leading digital marketplace business in Italy, connecting consumers to service providers in utilities, insurance, and financial products. Headquartered in Rome, Italy, Innova Semplice initially entered the Italian Online Price Comparison market in 2013 with its ComparaSemplice.it brand, quickly gaining market share and establishing itself as a leading player in the utilities segment. In recent years, Innova Semplice has added new product lines to its offering, which now also includes insurance and financial products, and has built out its omni channel distribution capabilities, which today include online channels as well as a tech-enabled offline network of stores and agents.